Purple Shampoos – The Best & Worst

Since embarking on my blonder journey which you can read about in my going blonder post, it’s become a bit of a crusade to find the best purple shampoo out there. I did a hell of a lot of research before even going white blonde so I was prepared for any situation. I went ahead and bought the four most popular brands or the ones that kept cropping up in my searches of purple shampoos on the market and over the last six weeks I’ve tested each of them vigorously.

Before I let you know about the shampoos I thought it best to tell you how I use them. I apply them to dry hair and do it in a way you would a hair dye, I start with the roots all over with a brush or sometimes my hands (but they always end up purple) and then rub product through the mid section and ends with my hands. I then leave it on for around 45 minutes to an hour depending on which brand I am using. Now I am not a hairdresser so don’t do this and be angry with me, its simply what works best for my hair.

L’Oreal Professional Expert Silver Shampoo
Apart from the price, this is a really great purple shampoo, it gets rid of any yellow/brassy tones in the hair and if you do my dry hair for an hour trick then you will be left with silvery/purple hair. If you pop it on wet hair and leave it on for no longer than 10 minutes then you should just get the silvery look. The consistency is runny though and I’ve splashed it all over my bathroom, G was not impressed, and it stains your hands and nails so I suggest gloves.

Provoke Touch of Silver Shampoo
I haven’t used this as much as the other because it dries my hair out so much and I really don’t want that as I’m only washing my hair once or twice a week at most. I did use this on wet hair only as I honestly don’t trust it on dry. You can see from the photo I haven’t used much of it as I really don’t like it, but a little does go a long way and I don’t have a lot of hair.
Bleach London Silver Shampoo
I have to be honest and say I don’t like this as much as I thought I would, it didn’t get rid of any of my brassy hair when I first used it and even when leaving it on for a while it still didn’t do as much as I would have liked. However it is a good top up mid week, it’s super runny and I don’t like the screw top lid as I’m a little heavy handed when pouring but the packaging is pretty looking in my bathroom.
Fudge Clean Blonde Violet Toning Shampoo
This is my favourite and in my opinion out of all I have tried the best purple shampoo you can buy. The consistency is thick, but not like jelly, so it squeezes out the tube nicely and I can be quite precise with it and it also means I don’t spray this all over my bathroom when I’m applying it. Because of the thickness of it I find it’s easier to spread over dry hair than some runnier shampoos. It eliminates brassy/yellow tones wonderfully but leaving it on as long as I do (1 hour) does mean you will get a silvery purple hue, obviously if you use it on wet hair for 5-10 minutes it won’t do this. It smells wonderful and I just love it.
I’ve also tested a few conditioners but as I use less of that I couldn’t justify buying too many, I picked up the Bleach London Silver Conditioner and the Provoke Touch of Silver Conditioner. Now they both give my hair that much needed moisture and leave it feeling wonderfully soft, I feel the Bleach London conditioner makes my hair softer but I prefer the smell of the Provoke one. I think they do pretty much the same thing so I would go for either conditioner wise. Or if you have very damaged hair from bleaching then I recommend using the Organix coconut milk shampoo & conditioner as it is amazing for elasticity, strength and the much needed hydration the hair needs plus it smells heavenly.
purple condtioner
So that’s my quick review of some of the purple shampoos on the market, I have to recommend the Fudge Clean Blonde Shampoo as it does absolutely everything you could want from a purple shampoo but the L’Oreal one is also pretty good if you want less of a purple hue. Have you tried any of these? What’s your favourite?
Georgia x

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Leave a comment

  1. 20th March 2016 / 7:23 pm

    I'm actually really surprised you aren't a big fan of Bleach London. I hear bloggers absolutely raving about it. I think the twist top would annoy me too!


  2. 20th March 2016 / 7:25 pm

    I have never heard of or used any of these products, but given your review it doesn't sound like I am missing out on too much.

  3. 20th March 2016 / 7:28 pm

    Haha no, I'm sure if you ever decided to go blonde it would be helpful to you!

  4. 20th March 2016 / 7:29 pm

    Yeah loads of bloggers love it but I just don't get why!!

  5. 20th March 2016 / 7:34 pm

    Oh ok, well thanks for your comment

  6. 20th March 2016 / 9:46 pm

    I love the L'Oreal one and only need to use it once a week. I keep meaning to try the fudge shampoo so will have to purchase once my L'Oreal runs out. The Maria Nila pearl colour refresh is really good also if you leave it on for about 40 mins, acts as a hair mask too 🙂

    Honey Go-Lightly

  7. 20th March 2016 / 9:54 pm

    Oooh I've never heard of the Maria Nila pearl colour refresh! Will check that out thank you!

  8. 21st March 2016 / 2:37 am

    They look like good products although I never used them myself. 🙂 It would be nice too when you post photos, to include the back side where readers like me can also look at the labels and ingredients.

  9. 21st March 2016 / 3:03 am

    I've heard about the wonders of purple shampoo. Wished I tried one when I did ombre on my hair. Will keep this list on mind for future reference though. 😉


  10. 21st March 2016 / 9:52 am

    I know this will sound funny but I imagine the Elixir of Clash of Clans with this shampoo…but I imagine it in a good way since I'm a big COC fan.. it feels like you are applying a potion or something with that color…..I have tried a shampoo with the same hue.. i guess it's lavender scent or something

  11. 21st March 2016 / 3:30 pm

    One day I will grow the guts to go silver… Not today though. I will come back to this post when that day comes! All the <3 Georgia!

  12. 21st March 2016 / 7:20 pm

    If I ever get up the guts to go blond, I will try out these products. I also really liked how you use them as I never would have known!

  13. 21st March 2016 / 11:49 pm

    I don't know how this shampoo can be value adding to those w/ black hair, but I'm glad I learned something new.

  14. 22nd March 2016 / 12:03 am

    This was very useful to me as I have blond hair and I am always struggling with that it gets yellow after a while. So annoying!!! Also the conditioner part 🙂 good advice!

  15. 22nd March 2016 / 7:31 am

    Good fragrance and the after use smoothness is a must of good conditioner. So i am going to try the silver conditioner provided it is available in our area.

  16. 23rd March 2016 / 1:16 pm

    Wow, I learned something new. I never knew that there's such a thing as purple shampoo.

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