Since embarking on my blonder journey which you can read about in my going blonder post, it’s become a bit of a crusade to find the best purple shampoo out there. I did a hell of a lot of research before even going white blonde so I was prepared for any situation. I went ahead and bought the four most popular brands or the ones that kept cropping up in my searches of purple shampoos on the market and over the last six weeks I’ve tested each of them vigorously.
Before I let you know about the shampoos I thought it best to tell you how I use them. I apply them to dry hair and do it in a way you would a hair dye, I start with the roots all over with a brush or sometimes my hands (but they always end up purple) and then rub product through the mid section and ends with my hands. I then leave it on for around 45 minutes to an hour depending on which brand I am using. Now I am not a hairdresser so don’t do this and be angry with me, its simply what works best for my hair.
L’Oreal Professional Expert Silver Shampoo
Apart from the price, this is a really great purple shampoo, it gets rid of any yellow/brassy tones in the hair and if you do my dry hair for an hour trick then you will be left with silvery/purple hair. If you pop it on wet hair and leave it on for no longer than 10 minutes then you should just get the silvery look. The consistency is runny though and I’ve splashed it all over my bathroom, G was not impressed, and it stains your hands and nails so I suggest gloves.
Provoke Touch of Silver Shampoo
I haven’t used this as much as the other because it dries my hair out so much and I really don’t want that as I’m only washing my hair once or twice a week at most. I did use this on wet hair only as I honestly don’t trust it on dry. You can see from the photo I haven’t used much of it as I really don’t like it, but a little does go a long way and I don’t have a lot of hair.
Bleach London Silver Shampoo
I have to be honest and say I don’t like this as much as I thought I would, it didn’t get rid of any of my brassy hair when I first used it and even when leaving it on for a while it still didn’t do as much as I would have liked. However it is a good top up mid week, it’s super runny and I don’t like the screw top lid as I’m a little heavy handed when pouring but the packaging is pretty looking in my bathroom.
Fudge Clean Blonde Violet Toning Shampoo
This is my favourite and in my opinion out of all I have tried the best purple shampoo you can buy. The consistency is thick, but not like jelly, so it squeezes out the tube nicely and I can be quite precise with it and it also means I don’t spray this all over my bathroom when I’m applying it. Because of the thickness of it I find it’s easier to spread over dry hair than some runnier shampoos. It eliminates brassy/yellow tones wonderfully but leaving it on as long as I do (1 hour) does mean you will get a silvery purple hue, obviously if you use it on wet hair for 5-10 minutes it won’t do this. It smells wonderful and I just love it.
I’ve also tested a few conditioners but as I use less of that I couldn’t justify buying too many, I picked up the Bleach London Silver Conditioner and the Provoke Touch of Silver Conditioner. Now they both give my hair that much needed moisture and leave it feeling wonderfully soft, I feel the Bleach London conditioner makes my hair softer but I prefer the smell of the Provoke one. I think they do pretty much the same thing so I would go for either conditioner wise. Or if you have very damaged hair from bleaching then I recommend using the Organix coconut milk shampoo & conditioner as it is amazing for elasticity, strength and the much needed hydration the hair needs plus it smells heavenly.
So that’s my quick review of some of the purple shampoos on the market, I have to recommend the Fudge Clean Blonde Shampoo as it does absolutely everything you could want from a purple shampoo but the L’Oreal one is also pretty good if you want less of a purple hue. Have you tried any of these? What’s your favourite?